14th Colony

Wed 23 July 2008

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14th Colony News & Announcements Articles

Blocking Google is too much work

Randall McCarley
by Randall McCarley
January 21st, 2008

Google is too big and is using anticompetitive measures to shape the internet - and all business - to their design. Either you believe that or you believe that they really do carry out their “do no evil” motto despite the countless reports to the contrary. At this point, I don’t see how I can change your mind (though I can probably guess your political party).

Anyway, last year I posted reasons why I banned Google from this site. Which is all good except…
Continue Blocking Google is too much work »



14th Colony 2007 Wrap-Up

Randall McCarley
by Randall McCarley
January 6th, 2008

I’m a bit behind revealing my stats for 2007. There’s been a lot of illness in my family and that set me back. Everyone is good now though so here’s the growth www.14thc.com experienced last year…

  • Unique Visits increased an average of 6,096 monthly over 2007
  • Repeat Visits increased an average of 8,357 monthly over 2007
  • Page Views increased an average of 14,235 monthly over 2007

I’m particularly proud of the Page View increase because I was consciously working on that. Page views increased by about 8,000 more per month when the redesign finally hit. If you think your choice of website designer doesn’t matter you may want to consider that.

And I’m grateful for the jump in return visits. That shows people were interested in what I had to say enough to come back for more. It seems once I get people to the site I can keep their attention. With all the work that goes into writing, editing, etc. I think that is fantastic.

So thank you.

2007 saw some interesting personal challenges as an accounting error nearly wiped me out. I was charging 95% of my cost on new projects. That was making it difficult to figure out why I was working so hard without seeing any return. My big lesson for the year was how important proper bookkeeping is. I hope you take that to heart.

Last year I also got mad at Google. A lot. As they grow in size, money and influence they bear watching. Consider what the merger with Double-Click could mean when the same company has access to your surfing habits and personal data. Consider what it means when that same company is the worlds biggest, most-used search engine and supplier of online ads… by a lot. Consider what it means when their words and actions no longer match. Or when their purpose changes from mission from “organizing the world’s information” to dictating how you create and share your information (and how to charge for it).

Remember when Microsoft was the bad guy? My how things changed in 2007.

Last year was also the year of social bookmarking. Out of theory and into practice this site went popular on several SB sites causing big spikes in traffic with lingering growth.

Thanks for your votes.

Finally, I did quite a bit of SEO experimenting, merging sites, restructuring sites and even banning search engines just to see what would happen! The answer to the banning search engine question will have to wait for another post and may surprise you.

Thank you all for a great 2007. I wish you huge success in 2008.



I’ve had enough! No more Google on 14th Colony

Randall McCarley
by Randall McCarley
November 19th, 2007

It’s Google’s right to rank websites how they see fit. When Google was “doing no evil” and only “organizing the world’s information and make it universally accessible and useful” I was a big fan. One of their biggest, most vocal supporters. I sent them a great deal of business and helped build their reputation.

Google has become morally bankrupt. Or at least, fallen victim to it’s own ego.

Google has taken to stripping even more sites of their PR scores? Why? Nobody knows though there is a lot of speculation these sites are involved with “pay per post”.

Pay per post comes from sites like reviewme.com where people looking for publicity are lined up with bloggers in their industry. The blogger writes a post giving their impressions of the product or service. Obviously a link to the reviewed product happens in the post.

According to Google engineer Matt Cutts this is not ok:

- Yet another “pay-for-blogging” (PFB) business launched, this time by Text Link Brokers. It should be clear from Google’s stance on paid text links, but if you are blogging and being paid by services like Pay Per Post, ReviewMe, or SponsoredReviews, links in those paid-for posts should be made in a way that doesn’t affect search engines. The rel=”nofollow” attribute is one way, but there are numerous other ways to do paid links that won’t affect search engines, e.g. doing an internal redirect through a url that is forbidden from crawling by robots.txt.

Google has crossed the line from organizing information to telling us how to present it.

According to Google, the only ad platform that is “not evil” is this one… and maybe this one. Though I can’t imagine why.

It is ok to have information on your website. It is not ok to make money from that information unless you run it through Google first (and they get their cut).

I can’t believe more people aren’t upset about this! Who do you want to control information? Who do you want to decide how the internet should work? Who do you want to decide how you may or may not earn an income? Do you want to be an indentured servant of Google?

Chances are you already are and just don’t know it yet.

Starting today Google is banned from 14th Colony.

Who knows, maybe I’ll calm down in a day or two and decide I’ve been hasty. Or maybe I’ll decide I should have done this a long time ago.

Right now, I just hope just 3 other people think real hard about this and make a similar move. I know my small protest won’t effect change. But if a few people join me, maybe a few people will join them too.

Will you be one of the 3?



Do you think it has been too long since I posted? I do. Here’s why.

Randall McCarley
by Randall McCarley
November 19th, 2007

Five days is a long time in the blogoshpere. I’m sure some of you are seeing this in your feed reader trying to remember what this site is about and why you subscribed.

This site is about online business. It leans on a few topics like website promotion through SEO. And with that comes the inevitable “see, Google is evil” posts. And the “make (more) money with Adsense” posts so I think it balances out.

So what’s with the title? Is 5 days really too long between posts? For this site it is. Continue Do you think it has been too long since I posted? I do. Here’s why. »



Vistor changes since the redesign

Randall McCarley
by Randall McCarley
October 30th, 2007

It’s been a couple weeks since the website redesign was launched and I’ve put together some preliminary data on what effect the new look has had on traffic.

First, unique visits are down… barely. There’s was a 2% drop between September and October. Part of this is the tiny bit viewers lost in transition. And part is because there hasn’t been much new, exciting content to bring people in through the RSS feed (though subscriptions increased 12%) or social networks.

Second, return visits and page views are way up. Return visitors increased by 40% over the previous month and page views increased 72%.

I attribute this to the new look and better organization. Less clutter and more white space makes reading easier for the viewer. Related post lists at the end of each article and the enhanced footer have pulled viewers to content they missed in the past.

I’ve also been using the “more” feature from WordPress on lengthy posts so viewers hitting an article from the home page have to click through to get the whole story. I’m using this sparingly as I don’t want it to take away from the overall experience, but that has definitely increased the number of page views.

Adsense earnings are down. Part of this is because some ads were “hidden” when viewers used the “more” feature and jumped past the ads. Also, I took Adsense offline for about a week while I tried Bidvertiser. That was an expensive test.

Over the next month you’ll see minor changes in structure as the logs tell me what needs adjusting. And improved writing as I’ve been brushing up. My goal is an improved experience for you. If you have any suggestions, drop them in the comments below.

PS. The advertising program is getting off to a slow start. Prices are low - check it out!



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