Business owners: hire the right people to do the job, trust them to do it, and then give them what they need to get it done.

One of the most frustrating, money wasting activities consultants engage in is enrolling their clients to make the changes to their sites that are needed. Why did you hire the consultant if you weren’t going to give them the authority to do what’s needed?

Goals without action are wishful thinking, nothing more.

So once you decide you want something magical to happen with your website be prepared to change your website to make it happen.

I know this seems obvious but it needed to be said.

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