Jason Litka doesn’t get why blogs are so important but he took a leap of faith and started one yesterday. I don’t know Jason. In fact I found his site through a comment on SEO-Scoop. But I do know what he’s in for.

I have a client that asked me if blogging is really that important when their staff is stretched thin. They want to start some programs on MySpace and similar sites. My answer was to the point: blogging is priority over these other programs.

There is something great about blogging. And it seems no matter how many times I say it people don’t believe me. But here it is again…

When it comes to online promotion, blogging just can’t be beat on a consistent basis.

Yes, I can drive more traffic with social bookmarking but that is a flash in the pan. A quick burst of traffic that dies away. Blogging lasts; it has magnetism. People subscribe to blogs. They bookmark (Ctrl+D) them. They tell their friends about them. And they link to them!

You’d think building a world-class blog takes a lot of time (and it does) but I get more traffic to Scout each day than I get from Google for the whole site. And blogs don’t have a sandbox.

So Jason, good luck to you! People are interested in what you have to say - I know I am. And for anyone still fighting the urge to blog: STOP!!! Blogs are a great way to generate traffic and get your message out.

PS. This doesn’t mean you shouldn’t use social programs, just that they should compliment your efforts not be their entirety.

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