This is one of those posts where I’m not entirely sure why I’m writing it. I mean, odds are if you read this blog you already know about Sphinn the new brain-child of Search Engine Land’s (and general SEO Guru Supreme) Danny Sullivan aka 3rd Door Media. But in case you missed the announcement on any of the other 200 blogs commenting on it, here is what you need to know.

Sphinn is another Pligg-powered social bookmarking site that is a bit different in that a great deal of care has gone into making it look good and act a bit cleaner than most Pligg sites. It is also geared for people that normally get knocked as spammers at the mainstream social sites like Digg and reddit: marketers, SEOs, SEMs, etc.

People like you and me.

The branding matches Search Engine Land and a link to SELand is built right into the navigation. Using the site is the same as any other SB site - generate an account, submit your favorite stories and vote for others.

I have to admit I was a bit reluctant to get into Sphinn. Do we really need another SB site? Do we really need one filled with spammers SEOs?

I think the answer is a big, loud “yes”. While I never actually spammed the other SB sites just by being an SEO I was looked upon with suspicion and scorn. Getting stories to *pop* is a pain even when they are clearly deserving. It’s nice to hang out with peers that really “get it”… whatever “it” is.

Plus it’s nice to see some old, familiar faces. I don’t get around the forum and blog circuit as much as I used to and it seems everyone is now on Sphinn no matter what area of the internet they usually hang out in.

Sphinn is bringing us all back together.

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