Waiting for Your Cat to Bark? is an essential read for anyone serious about online sales. This book offers proven tactics to handle the current marketing environment.

For years marketing was based on Pavlovian theory: ring the right bell to make your customers drool. But today customers don’t respond like dogs. Because of media fragmentation and easy access to information today’s consumer is much more like a cat.

Today your customer is in control. Today your customer can learn about your business from channels you don’t control. A system to work with today’s customer is essential and that is exactly what Waiting for Your Cat to Bark? offers.

Bryan and Jeffery Eisenberg have created a “persuasive architecture” that has been tested for years and is proven to get results. It is a holistic approach to online sales that even includes and integrates your offline efforts.

I couldn’t wait to finish reading this book to start putting suggestions in place and I have already seen improved results with my web site! I am in the process of implementing several more ideas and confident that these ideas will prove to be just as successful.

A DVD is also included where industry leaders ask questions of the Eisenberg’s in an unscripted open forum with real-world examples of how the persuasive architecture system makes a difference.

If you are responsible for a web site get this book!

I would like to thank Dave Young of Branding Blog for sending me this book. It will forever change how I handle sales online. You can get more information about Waiting for Your Cat to Bark? at www.thomasnelson.com or at the Eisenberg’s site.

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