SACRAMENTO, CA (14th Colony) November 10, 2005 - Busy professionals and business owners don’t have time to learn how to promote their web site to its full potential, let alone implement the steps needed to make it happen.

14th Colony is a guide for busy professionals looking for fast answers about promoting their web sites. 10-year veteran web developer Randall McCarley started www.14thC.com after noticing a gap in language between Search Engine Optimizers (or SEOs) and business professionals asking questions in forums.

"It isn’t a ‘how-to’ as much as the concepts you need to make an important, informed decision," McCarley states. "People were posting questions in forums out of desperation and fear that they were being ripped off. Sometimes they were. That’s a blemish on the whole industry."

SEO is the art of making web sites as enticing as possible to search engines like Google, Yahoo! and MSN to increase visitor traffic.

With billions of web sites live on the Internet, search engines hold a lot of power when it comes to directing people to the information they want. Competition for the top spots in search engines is often fierce.

There’s an estimated 160 factors search engines consider when determining site relevance to a search phrase. Each search engine likes some factors more than others. And change happens often. In the last week alone, both Google and Yahoo! have implemented changes to their search criteria.

14th Colony offers an SEO primer and articles about web site barriers, including how to get your web site listed in the search engines. It is an excellent guide for decision-makers to use when deciding where to budget their marketing funds.

The SEO community has its own vocabulary of technical terms. Defining them is important so site owners can be clear when working with SEOs. In order to achieve the best results, both parties need to be on the same page.

"Hopefully 14th Colony will show the value of SEO while clearing up what it is and how it should be done."

To reach 14th Colony point your web browser to www.14thC.com.

CONTACT INFORMATION:
Randall McCarley
14th Colony
916-248-9988
www.14thC.com

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